What is Private Internet Access?
Private Internet Access (PIA) is a virtual private network (VPN) service that encrypts your internet connection and routes it through a remote server. This masks your real IP address, enhances privacy on public Wi-Fi, and can unlock geo-restricted content.
PIA is developed and operated by Kape Technologies PLC, a publicly listed UK company that owns several cybersecurity brands. This ownership structure matters to users who prioritise corporate provenance, as it differs from independent or privately-held VPN providers.
The company maintains a strict no-logs policy, a claim tested in US courts where PIA demonstrated it had no user activity data to provide.
Who is Private Internet Access best for?
PIA appeals to users who prioritise a configurable, feature-rich VPN client and a proven no-logs policy over the fastest speeds or the most polished interface. Its balance of advanced functionality and competitive long-term pricing suits several specific user types.
- Tech-savvy users and tinkerers who appreciate granular control over encryption protocols, DNS settings, and connection parameters.
- Cost-conscious subscribers seeking a reliable VPN for general use, especially those willing to commit to a multi-year plan.
- Users with many devices, as PIA permits up to ten simultaneous connections on a single subscription.
- Streamers and travellers who need a wide selection of global server locations for international content libraries.
Key features
Extensive server network
PIA operates servers in over 90 countries, providing numerous options for fast connections or region-specific content access. The network uses a combination of physical servers and virtual locations.
Configurable encryption and protocols
Unlike many VPNs that automate protocol selection, PIA's apps let you manually choose your connection protocol. Options include OpenVPN, WireGuard, and a proprietary protocol. You can also select your encryption level to balance security with speed.
Advanced kill switch
PIA includes a kill switch with two levels. The 'Auto' setting blocks traffic only if the VPN drops unexpectedly. The 'Always' setting blocks all traffic unless the VPN is actively connected, preventing data leaks at the system level.
MACE ad and tracker blocker
MACE is PIA's DNS-based blocker that prevents connections to domains serving ads, malware, and trackers. It works at the network level within the VPN tunnel, speeding up browsing and enhancing privacy.
Multi-hop connections
This double VPN feature routes traffic through two separate servers, adding an extra layer of encryption and obscurity. It increases security but typically reduces connection speeds.
Private Internet Access pricing
PIA uses a tiered subscription model. The monthly plan is priced at a premium to incentivise longer commitments. The one-year plan offers a substantial discount, while the three-year plan provides the best value, frequently including extra months free.
All plans include the same full feature set, unlimited bandwidth, and up to ten simultaneous connections. The value proposition is heavily weighted towards long-term plans; the monthly fee is not competitive for casual use.
| Plan | Relative Cost | Best For |
|---|---|---|
| Monthly | Premium rate | Short-term or trial use |
| One-year | Substantial discount | Medium-term commitment |
| Three-year | Best value, often with free months | Long-term subscribers |
PIA's value lies in its long-term plans. The three-year subscription offers strong value for a proven no-logs policy, high customisation, and a large server network.
What we like
- High degree of customisation. Desktop and mobile apps offer extensive user-configurable settings, from encryption ciphers to DNS options.
- Credible no-logs policy. Its history was substantiated in a US court case where no user data could be produced.
- Generous device limit. Up to ten simultaneous connections covers most households and personal devices.
- Effective built-in blocker. MACE removes ads and trackers without requiring a separate browser extension.
- Reliable WireGuard speeds. Connection speeds are adequate for HD streaming and general browsing.
What could be better
- Dated user interface. The UI feels less intuitive than leading competitors, which may deter less technical users.
- Slower OpenVPN connections. Connection times can sometimes be slower than with other services.
- Corporate ownership. Kape Technologies may give pause to privacy purists who prefer independent providers.
- Occasional streaming blocks. Some platforms may require a server switch to regain access.
Private Internet Access verdict
PIA is a powerful, privacy-focused VPN that excels in control and transparency. Its key strengths are the audited no-logs policy, highly configurable apps, and competitive long-term pricing. For users who want to fine-tune settings or value a proven court-tested track record, PIA is an excellent choice.
The ten-device limit and effective ad-blocking make it a full privacy tool for a household. However, it is not for everyone. Users who prioritise a sleek interface and the absolute fastest speeds for gaming or 4K streaming may find other providers more polished.
PIA is best for technically-minded users and privacy advocates seeking strong value on a long-term subscription. It delivers on its core promises of security and customisation.
If you prefer a simple, set-and-forget app with the most consistent streaming unblocking, other options may suit you better. For its target audience, PIA remains a formidable and well-respected contender.